Robert I. Evans and Avrum D. Lapin give a very thorough outline and explanation of the benefits of pre-campaign planning in the nonprofit world when it comes to fundraising. Running a nonprofit without knowing how to plan programs is a recipe for disaster. At Areyvut we make sure to plan our programs thoroughly and ask our volunteers and interns for their input in order to get an idea of how the programs were received and what can be made better for the future. Similarly, planning for fundraising is essential to its success. Fundraising campaigns are of the utmost importance and so it planning one thoroughly and executing it well are essential to its success. I highly recommend reading this article if you are thinking about ways to better plan your fundraising campaign and ways in which to improve the process.