Posted on February 16, 2012
An extremely useful tool is the article, “Nine Clever Ways to Thank Your Donors” which was featured on GuideStar. One of my favorite ideas listed is #1, “Write a Greeting Card, Not a Business Letter.” Receiving “snail mail” in the form of a greeting card is very exciting in this technological day and age. The value of a letter should not be underestimated, and it’s important to let our donors to know that their work truly is making a difference. It is important for donors to understand that their donation truly does effect us and those we help, and not to feel that a thank you letter is just a formality. We truly mean it! So how do we show that we really do appreciate the donations and that they really are benefiting the organization? Number four on the author’s list is to “use a more creative, personal greeting.” I believe that her idea here is an important one that if applied can be truly meaningful to the donors. Our donors should feel that they are important because they are essential to our work and most definitely are important. This article is essential if you value your donors and would like some help in expressing your gratitude for all that they’ve done and presently do.