Posted on July 12, 2011
In Dr. Chaim Y. Botwinick’s article, “Optics vs. Metrics: a Communal Leadership Imperative,” Botwinick writes about the importance of proper leadership, which the Jewish Community values. He discusses that an organization needs to be more than just “optics” and “glitz” but also be able to back up all the great things they claim to do. An organization should be productive and efficient rather than “all sizzle with no stake.” We should all be able to put our money where our mouth is and be more than just the “optics” that Botwinick writes about. He puts the emphasis of good leadership on the “substance and true content (‘metrics’)” that is developed and urges us all to value metrics over optics. When we correctly put more emphasis on what we offer rather than on appearances, we can create a positive difference and lasting impact on those that we work with and for ourselves as well.