People Give to People Not to Organizations

Posted on July 22, 2011

     An article I just read by Stephen G. Donshik, titled, “People Give To People Not To Organizations,” highlights the importance of remembering “your organization’s people to people connections and…[making] sure your fundraising efforts are focused on people and not only on selling projects and programs.”  People donate to organizations in order to positively effect the lives of the people those organizations help.  We must remember this when conversing with a potential donors and when applying for grants.

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