Aiming to Spread Judaism One Book at a Time

Posted on June 24, 2011

The New York Times has an article highlighting The PJ Library. The article highlights the impact this program has on families -like me- that receive the books and how it has also impacted the publishers. What is clear to me from the success of the PJ Library model is the importance of partnering with each local community and providing the books and programs that sometimes accompany them in many communities for free and/or a nominal amount. In this way you ensure local buy and are able to reach the masses at no or minimal cost to them and provide them with compelling and relevant content. I hope to model the PJ Library’s success one day and resume printing a hard copy of our A Kindness a Day Calendar. In the interim you can get the daily kindness via e-mail, Twitter or on the homepage of our website.

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