How to Classify Donors

Posted on December 21, 2010

I read this a while ago and apologize that I do not remember where I saw this. If you know where it is from please let me know so that I can credit it properly. As we approach the end of 2010 and the fiscal-year many of us are tending to charitable giving and I thought this was an interesting perspective as to why people give and want to share it with you.

Repayers: People who support organizations or causes that have helped them or their loved ones in the past.

Causual givers: Those who give to an organization mainly because it is large and established.

High impact: Donors who focus on causes that don’t get much attention and try to give to the organizations doing the best work in those areas.

Faith-based: People who donate to organizations that fit with their religious beliefs.

See the difference: People who give to local organizations or to small groups because they feel that their donation will make more of a difference.

Personal ties: People who give to organizations with which they are personally familiar or in response to a friend’s request.

This has helped me see the way I give tzedakah personally and interact with the agencies I support in a different way. Based on this list I can now tell you why different people give to Areyvut and aside from casual givers I believe that Areyvut falls into all the other categories and that we have donors that give for each of the other reasons.

I hope that you include supporting agencies that have impacted you, your family and community in your year-end activities and that you include your family in the dialogue and decisions.

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